Why Should Your Business Embrace Social Media?

Social Media
Why Embrace Social Media?

Anyone who has been on the Internet in recent years can tell you how popular social media is with individuals but why should your business embrace social media? Outlined below are just a few reasons why social media is not only popular, but becoming essential, to business growth and customer attraction.

Low-Cost Option

Whether you are just starting out in your business or well established,  business owners know how important budgeting can be. Not only are most of the social media sites, like Facebook, Twitter, LinkedIn, and Instagram, free to join, they are also easy to navigate, and most of the tools you need to advertise are low cost or free. You can set up ads for as little as $5.00; traditional advertising in the newspaper or Yellow Pages costs hundreds and is typically untargeted. This gives you the opportunity to try marketing on social media, test different targeting strategies, and save money at the same time.

Caters to a Wider Audience

One thing that is undeniable about social media is the fact that it caters to a wider audience and breaks down geographic barriers. With millions of users online every day it widens your business’ potential reach and exposes your company to new customers. This is one of the main reasons that people have turned to social media for their marketing needs.

Targeted Advertising

Facebook and Instagram advertising allow you to target by industry, specific demographics (e.g. hobbies, sports, finance, home ownership etc) interests, purchase behaviours, relationships, connections, lookalike audiences and much more! LinkedIn allows you to target by job title, function industry, experience, education, interests and more. Twitter allows you to advertise by interests, geography, gender, keywords, users similar to your followers and more. The number of platforms and targeting options are endless!

Real-Time Results

Online advertising offers real-time, statistical results so you can analyze variables and adjust targeting specifications during your ad campaign. Analytics provided include demographics of people who engage with your ads such as age, gender, location, the device used, time of day and more.This data is invaluable to your business when analyzed consistently, and can save time and money by targeting the right people. The ability to duplicate ads and split test different variables is also valuable and allows you to tailor image and video messages to different age groups, for example, and optimize ads accordingly.


The one thing that I hear companies fear about social media is that it is can be time-consuming. You need to keep up with posting, answering questions and comments, and think of content for your page on a regular basis. For many new business owners, this can be overwhelming, on top of everything else you are trying to do to start or expand your business. In reality spending 15 minutes or less a day can make a big difference as well as taking advantage of amazing automation features.

We can help you manage your social media accounts and help your business ‘reach’ new audiences, and engage more effectively with current clients. Contact us today to arrange a consultation.

Posted on: October 20, 2017, by :